Get Paid to Market Your Photography Business | Leroy Tademy’s Proven Strategy - Professional Photographer

Episode 88

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Published on:

11th Nov 2025

Get Paid to Market Your Photography Business | Leroy Tademy’s Proven Strategy

Ready to pack your calendar with high-value portrait sessions—without spending a fortune on ads? Pat Miller welcomes portrait, sports, and school photographer Leroy Tademy to reveal how volume photography, from sports teams to school headshots, can be the secret engine behind a thriving senior portrait business. Most photographers chase new clients with costly campaigns, but Leroy has built his studio by flipping this tired model, creating hundreds of leads from every volume shoot!

Episode Highlights 🎤💡:

(09:21) - Reducing ad spend with relationship-based marketing

(16:34) - The cap and gown strategy that converts clients

(18:45) - Where photographers go wrong with volume to portrait

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Leroy Tademy ⬇

Website | YouTube | Instagram

Show artwork for Professional Photographer

About the Podcast

Professional Photographer
Conversations & insights to build a profitable & sustainable photography business
Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today's dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning.

Join us as we chat with successful photographers and business leaders who share their invaluable insights. You'll discover exciting new ways to achieve your financial goals and sleep better at night!

About Professional Photographers of America (PPA)
PPA is the world’s largest nonprofit association for professional photographers, serving over 35,000 professional photographers in more than 50 countries.
PPA's mission is to create a vibrant community of successful professional photographers by providing education, resources and upholding industry standards of excellence. Learn more at: https://www.ppa.com.

About Imaging USA
Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://www.imagingusa.com.